Static forever
Once printed, a static tag points to one URL forever. Campaign ended? New season? Reprint everything. Every time.
Route customers to different destinations based on time, scan history, location, or any condition you set. One tag. Infinite possibilities. Change everything in seconds - no reprint, ever.
No credit card required · Free forever plan available
Current destination
lunch-menu.taprr.link
Rule: Time is before 5:00 PM
Tag: Patio Table 4
The problem
While you're reprinting tags every time something changes, businesses using dynamic routing are updating campaigns in seconds, personalizing experiences for repeat visitors, and measuring exactly what works.
Once printed, a static tag points to one URL forever. Campaign ended? New season? Reprint everything. Every time.
You have no idea who scanned, when they scanned, whether they came back, or which placement actually drove results.
Your physical marketing can't respond to context. Same experience at 9am as at 9pm. Same message for first-timers and loyalists.
Sound familiar? You're not alone - and there's a better way.
How it works
Name your tag, set your default destination, and configure routing rules using our visual if/then builder. Takes about three minutes.
Write to an NFC sticker using our mobile app, or download your QR code. Place it anywhere - packaging, signage, menus, displays.
Every scan evaluates your rules in real time. Change destinations, update rules, run A/B tests - the physical tag never needs to change.
This is the actual interface. No learning curve.
Social proof
*****
We put NFC tags on every table. Before 5pm they route to the lunch menu, after 5pm to cocktails. We haven't touched a single tag in four months and drink orders are up.
Marcus T.Owner, The Painted Bird
*****
I manage campaigns for eleven retail clients. Being able to update routing rules for all of them from one dashboard - without reprinting anything - is the only reason I haven't lost my mind.
Keisha R.Senior Account Manager, Volta Agency
*****
We did a product launch with sequential routing - first scan got teaser content, second scan got the full reveal, third scan got a discount code. The engagement rate was unlike anything we'd seen with a QR campaign.
Daniel M.Marketing Director, Formex
2:00 PM
lunch-menu.taprr.link
Rule performance: Lunch 64% - Dinner 31% - Loyalty 5%
Real-time scan analytics, routing performance, A/B results, and geographic data - everything you need to show exactly what your physical marketing is doing.
Every scan logs instantly
Tracks unique vs returning scanners
90 days on Growth, 12 months on Team
FREE
$0/mo
Always free
For testing ideas and first tags.
STARTER
$23/mo
Billed $276/year
For one location and active campaigns.
Most popular
GROWTH
$69/mo
Billed $828/year
For multi-location teams and optimization.
TEAM
$145/mo
Billed $1,740/year
For agencies and high-volume deployments.
Month to month on all plans. Annual plans refundable in first 30 days.
Downgrade or cancel with one click. No questions.
Enterprise security standards from day one.
No. NFC opens directly in the phone browser and QR works with any camera app.
Any NTAG213/215/216 compatible sticker works. We also provide pre-configured kits.
Yes. Rules update instantly in the dashboard. The physical tag stays in place.
Taprr supports rule-based routing, scan sequencing, and placement-level analytics in one system.
Your tags continue working. We'll notify you before your next cycle with upgrade options.
Yes. Manage NFC tags and QR codes in one workspace and apply the same routing logic.
The free plan is permanent. Start with five tags and upgrade only when you need more capacity.
We include onboarding docs and direct support for setup, deployment, and routing strategy.
No credit card. No time limit. No catch.
Start with five tags and see what intelligent physical marketing actually feels like.
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